Laurie's Open Road

  • INTERVIEWED BY:

    The Original Roadtrip

  • INTERVIEW LOCATION:

    Los Angeles, CA

LAURIE COOTS

Chief Marketing Officer
TBWA/Chiat/Day

“Just because you're competent and good at something doesn't necessarily mean that's what's going to fuel your passion.”

INTERESTS:

Business Technology

THEMES DISCUSSED:

Exploration Hard Work Passion Pressure Experience Goals Instincts Opportunity Inspiration Transitions Perseverance Choices Education

FOUNDATION:

Problem-Solving

TAGS:

agency, art director, bliss, change, comfort zone, dabble, directed, discipline, embracing the world, explore, human nature, humanity, intelligence, invent, meet people, scared, slow down, travel, trust your gut, veterinarian

BIOGRAPHY:

  • Says "there's no one right answer" to what you should do with your life, but you don't realize that until much further down the line.
  • Believes people that spend their time intensely driving towards one career tend to miss out on life; she wishes people had told her to "slow down."
  • When she was a kid, she wanted to be a veterinarian, so she started on a fast track towards that career.
  • After getting into veterinary school, she realized it wasn't her passion; didn't want to take someone else's place, so she dropped out.
  • Realized she'd been assuming that because she was good at veterinary science, that should be her passion.
  • Took a break then got into the hotel industry; started meeting people from TBWA/Chiat/Day and got interested in their work.
  • When a secretarial position opened up at the company, she took it; that job didn't take up much of her day, so she helped with pitches on the side.
  • Created her own position within the agency-says "if it doesn't exist, invent it; don't wait for the world to dish it up."

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