L Scott's Open Road

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L SCOTT WEBSTER

CEO
The Fruit Company

“If you're feeling insecure at all it means you're a driven person and you do want more.”

INTERESTS:

Business Food

THEMES DISCUSSED:

Confidence Experience Family Hobbies & Pastimes Pressure Struggle Transitions

TAGS:

agriculture, business, drive, environment, farming, food, fruit, fruit baskets, fruit company, insecurities, nature, orchard, Scott Webster, wisdom

BIOGRAPHY:

Scott Webster was one in eight children in his family, so growing up he wanted to define his own path in life. But his family had owned a large fruit orchard since 1942, and he was expected to come back and work for the family business. So, Scott worked out an agreement with his father where he would do his thing for a couple of years and then come back. When Scott returned to take over, he and his brother Addison started The Fruit Company, an online retailer of fresh fruit and gourmet gifts. When his brother chose to pursue other endeavors, Scott took over as the orchardist and leader of the company, taking the reins on its future brand. Scott has evolved the company's brand to align with his grandfather's vision of committing to community and the environment. Today, the company partners with organizations that work to prevent childhood hunger and teach at-risk youth about the importance of nutrition and a healthy lifestyle. The Fruit Company has also gotten national attention from O magazine and "Best of Web" awards.

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