L Scott's Open Road

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The Fruit Company

“If you're feeling insecure at all, it just means you're a driven person and you do want more.”


Business Food


Family Confidence Experience Hobbies & Pastimes Pressure Struggle Transitions


Accomplishing Goals


  • He was expected to enter the family's fruit business, so naturally, he originally wanted to get as far away from it as possible.
  • Got a job in Boston, on the opposite side of the country, but still found himself thinking, "How could our family best sell our fruit?"
  • Despite some tension between siblings, he went back to the family business.
  • Launched The Fruit Company's first website, which has led to a tenfold boom in their growth.
  • Soon afterwards, Oprah chose The Fruit Company's baskets as one of her favorite things and their website won a "Best of Web" award.
  • At one point, he started having panic attacks due to stress.
  • His doctor asked him what he did for fun and he realized he didn't have any hobbies-all he did was work.
  • Ended up buying a motorcycle; stays open about health concerns to promote finding a healthy life/work balance.

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