Kelly's Open Road

  • INTERVIEWED BY:

    Full Circle

  • INTERVIEW LOCATION:

    Brooklyn, NY

KELLY KEELO

Co-Owner / Creative Director
Juice Hugger, A Healthy Crush

“What happens in life is based on your energy and your belief that you can do it. When you over-question yourself, that’s when you fail.”

INTERESTS:

Entrepreneurship Food

THEMES DISCUSSED:

Community Goals Hard Work Hobbies & Pastimes Confidence Passion Planning Money & Financial Security Choices Risk

FOUNDATION:

Helping People

TAGS:

business, change, clarity, confidence, doing what you love, fear, goals, hard work, healthy, inspiration, intention, job, lifestyle, limitations, money, obesity, passion, planning, positivity, weight

BIOGRAPHY:

  • Despite excelling academically as a young adult and rising to a prominent position within the entertainment world, she found herself unhappy and stressed.
  • Started looking for a job that would let her follow her “intention,” which was to improve access to healthy culinary options in urban neighborhoods.
  • Her childhood sweetheart Carl Foster approached her with the idea to start selling healthy juices in Los Angeles and she decided to jump aboard.
  • The two started a company called Juice Hugger; it quickly grew into an all-encompassing healthy-lifestyle brand.
  • Following the success of Juice Hugger, Kelly and Carl opened a Brooklyn cafe called A Healthy Crush.
  • Says you can’t follow someone else’s plan because it probably won’t work for you—you have to pave your own way.
  • The pair always set high goals for themselves, but were frugal; as a result, Juice Hugger survived as seven or eight similar companies shut down around them.
  • Says you don’t have to be a famous multi-millionaire to be “successful”; if you put time, effort and passion into something, you’ll be successful and happy.

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