Kalle's Open Road

  • INTERVIEWED BY:

    Canada Team

  • INTERVIEW LOCATION:

    Vancouver, British Columbia CAN

  • AIRED ON:

    Public Television: Season 3

KALLE LASN

Founder
Adbusters Magazine

“Be open to any opportunities that present itself.”

INTERESTS:

Journalism Politics

THEMES DISCUSSED:

Culture Societal Pressures Community Experience Fulfillment Success Individualism Opportunity

FOUNDATION:

Upholding a Cause and Belief

TAGS:

advertising, Canada, consumption, democracy, ego, electronics, environment, Estonia, film, films, government, happiness, marketing, preparation, Soviet government, spiritual insight, technology, third world country, travel, younger generation

BIOGRAPHY:

  • Started his own advertising business in Japan; at first, he felt like he'd found the job and life society told him he was supposed to have.
  • Bit by bit, he became disillusioned with the corporate world; often questioned why he was working with corrupt companies.
  • After five years, he quit; says sometimes you can feel like you're on the right path, but sometimes you have to go off on a tangent.
  • Spent three years traveling around third-world countries; says unlike L.A. or Paris, the people in these countries invited him into their lives.
  • Moved to Canada to work for the National Film Board.
  • Realized the broadcasting companies' content was dictated by their sponsors-reminded him of the censorship in Soviet Estonia, where he'd grown up.
  • This realization gave rise to Adbusters magazine, an anti-consumerist, pro-environment publication.
  • Used to define success by the admiration of his peers, or the circulation of his magazine, but now measures it by his sense of happiness and fulfillment.

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