John's Open Road

  • INTERVIEWED BY:

    Atlanta Team

  • INTERVIEW LOCATION:

    Hudson, NH

  • AIRED ON:

    Public Television: Season 4

  • ON DVD:

JOHN JACOBS

Co-founder
Life is Good Clothing

“You don't know what your art's going to evolve into.”

INTERESTS:

Entrepreneurship Fashion

THEMES DISCUSSED:

Dedication Fulfillment Inspiration Experience Simplicity Values Passion Risk Community

FOUNDATION:

Being Creative

TAGS:

accomplishments, art, artist, benefiting people, brand name, branding, competitive, dr seuss, enjoyment, getting by, happiness, impact, impacting people, influence, meaning, selling tshirts, seriousness, stories, t shirts, travel

BIOGRAPHY:

  • He and his brother, Bert, designed shirts and clothing for artists; sold them almost exclusively at art festivals.
  • For five years, he and Bert drove around the country, lived out of a van, and tried to sell their t-shirts.
  • Says they weren't making any money, but they were learning about what people did and didn't like on their shirts.
  • When they'd get back from these road trips, they'd throw keggers and use their friends as a "focus group."
  • After one party, the motto "life is good" stood out; the brothers liked that it was universally positive, and not just geared towards artists.
  • Once their company found financial success, they started on their mission to give back to their hometown of Boston.
  • They throw annual outdoor festivals, which raise money for traumatized children and children with life-threatening illnesses.
  • The brothers view Dr. Seuss as a major influence-his art inspired children to love reading-as proof that you never know how your art will affect people.

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