Joanne's Open Road

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  • INTERVIEWED BY:

    10K Miles From Home

  • INTERVIEW LOCATION:

    Redmond, CA

  • AIRED ON:

    Indie: Team 10k Miles from Home (US)

JOANNE BRADFORD

Chief Media Officer
MSN

“Everybody really deep down inside knows what they want to do. I think sometimes people are just afraid to say it out loud.”

INTERESTS:

Technology

THEMES DISCUSSED:

Struggle

TAGS:

advertising, being a woman, challenges, internet, miserable job

BIOGRAPHY:

When Joanne Bradford graduated San Diego State University with a degree in journalism and advertising, she had two choices: Work for Frito Lay driving the truck or serve as retail buyer for Macy's. Joanne chose the latter, thinking it would be good experience, but had no plans on staying there long. Little did she know, however, that she would be come one of the most powerful and sought-after women in media and advertising. "I always knew I wanted to do something very challenging and big," says Joanne, who has been the chief media officer at MSN, overseeing all digital advertising for Microsoft properties since 2001. But it wasn't easy for Joanne to land the position at MSN when most people in her industry at that time thought digital advertising was long gone. Joanne believed that the Internet was a viable place to advertise, but she was seen as under-experienced to make such a prediction. However, in the time to come, Joanne helped to grow online revenue to more than $2 billion for the company and create innovative new platforms for advertising.

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