Joanne's Open Road

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  • INTERVIEWED BY:

    10K Miles From Home

  • INTERVIEW LOCATION:

    Redmond, CA

  • AIRED ON:

    Indie: Team 10k Miles from Home (US)

JOANNE BRADFORD

Chief Media Officer
MSN

“Everybody really deep down inside knows what they want to do. I think sometimes people are just afraid to say it out loud.”

INTERESTS:

Technology

THEMES DISCUSSED:

Struggle

FOUNDATION:

Learning / Challenging Myself

TAGS:

advertising, being a woman, challenges, internet, miserable job

BIOGRAPHY:

  • Says you have to do a few miserable jobs so that you can appreciate the “good” jobs, but you should never stay in the miserable jobs for too long.
  • Coming out of college with a degree in journalism and advertising, she took a job as a retail buyer at Macy’s.
  • Didn’t enjoy that job, but acknowledges that it taught her a lot about business.
  • Always knew she wanted to something “really challenging and big.”
  • Entered the tech industry, where at times, she was the only woman in the room.
  • Had to try to sell MSN as a viable site for advertising right after the “dot-com bubble” burst in 2001.
  • Says when you’re facing a challenge that big, you learn to break your work down into pieces, take small victories as they come.
  • Encourages road-trippers to write down their dreams and keep them in their pocket to make sure they’re working towards them every day.

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