Jennifer's Open Road

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  • INTERVIEWED BY:

    Team BIG

  • INTERVIEW LOCATION:

    New York, NY

  • AIRED ON:

    Indie: Indie Roadtrips

JENNIFER APPEL

Founder
Buttercup Bake Shop

“It’s scary sometimes to make those leaps of faith—I was terrified. But I did it. I just said, ‘You know, it couldn’t be any worse than how I feel now.’ How far could I fall?”

INTERESTS:

Entrepreneurship Food

THEMES DISCUSSED:

Fear Fulfillment Risk

FOUNDATION:

Being Creative

TAGS:

baking, positivity, psychology major

BIOGRAPHY:

  • Studied psychology all the way through school—went from undergrad to master’s to Ph.D straight to practicing psychologist.
  • Said even as she was editing her dissertation, she was just “flinging around statistics” that weren’t grabbing her.
  • Started watching the cooking shows on the Discovery Channel; said baking seemed “lighter and so much more satisfying.”
  • Has faced “tremendous challenges” but always took leaps of faith.
  • Believes in listening to the customer; her bakery, Magnolia Bakery, originally didn’t even sell cakes until customers started requesting them.
  • She started making cupcakes with the leftover cake batter; now largely credited with starting the “cupcake craze.”
  • Her current bakery, Buttercup Bake Shop, has been visited by Hillary Clinton and Al Roker, sells 3,000-4,000 cupcakes each day.
  • Says the most important thing is to “listen to the little person inside,” rather than doing something that isn’t making you happy.

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