Grace's Open Road

  • INTERVIEWED BY:

    Women In STEM

  • INTERVIEW LOCATION:

    San Francisco, CA

GRACE WOO

Founder
Pixels.IO

“Challenges, whether or not you succeed or fail, are what develop your identity.”

INTERESTS:

Entrepreneurship Technology

THEMES DISCUSSED:

Goals Self-Reflection Fulfillment Education Hobbies & Pastimes Choices Experience Success Family Values Societal Pressures Struggle

FOUNDATION:

Accomplishing Goals

TAGS:

acceptance, accomplishment, actions, dislikes, education, family, growth, hindsight, honesty, identity, learning, likes, mentorship, observation, proactive, self motivation, start ups, teaching, technology, uncertainty

BIOGRAPHY:

  • When she was a kid, they didn’t have many toys, so she’d save boxes and toilet paper rolls and build her own toys.
  • But at the end of each day, her mom would throw away all her “toys”; she thinks this taught her an important lesson about having to build something new from scratch everyday.
  • When she was 19, she graduated from the University of Illinois at Urbana–Champaign with a degree in electrical engineering and a minor in mathematics.
  • She went to MIT for grad school, earning a Ph.D. in electrical engineering and computer science, but she studied in the Media Arts & Sciences Program.
  • While working on her doctorate, she developed a new technology that acts as an alternative to QR codes; she eventually developed that technology into Pixels.IO.
  • Unlike QR codes, her video response codes are embedded in videos and undetectable to the human eye.
  • Users can hold their phones up to videos that have her codes embedded within them and enter into an interactive experience on their phones.
  • Says, “when in doubt, learn some skill”; she especially urges every young adult to at least learn the basics of how to code, a skill she believes will be crucial to have in the future.

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