Geoff's Open Road
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The Original Roadtrip
Chief Marketing Officer
advertising, counterculture, curiosity, Europe, impact, making mistakes, marketing, revolution, travel
- Remembers being a child, looking at adults and thinking, “They’re all so timid,” promised himself he’d keep his fire and his curiosity.
- Got into Yale University; met with some counselors who suggested that he should take a year off before starting.
- Went to Europe in 1968, at the height of counter-culture; got swept up in the “revolution,” bummed around Europe for a year, occupied universities.
- Came home and never went to back to college, wanted to make money; took a copywriting job in New York City.
- Went into it with great enthusiasm, spent the first day listening to boring, tedious conversations, thought, “How hard can this be?”
- By the end of the summer, he’d had two raises, found he had an aptitude for “making stuff up.”
- By age 26, he was vice president of Grey Advertising; had the idea that because he had no degree, he “knew nothing,” was always eager to learn.
- Went on to develop iconic ad campaigns for Nike, Motorola, but says you leave the greatest impact by focusing on what’s at hand.
Producer’s note: Geoff Frost died in 2005, four years after this interview, at age 56.