Garrett's Open Road

  • INTERVIEWED BY:

    Design Roadtrip

  • INTERVIEW LOCATION:

    New York, NY

GARRETT RIFFLE

Co-Founder
Up Mountain Switchel

“Don't hesitate. You should never be scared to make a move.”

INTERESTS:

Entrepreneurship Food

THEMES DISCUSSED:

Hard Work Passion Risk Values Dedication Choices Experience Success Community

FOUNDATION:

Upholding a Cause and Belief

TAGS:

agriculture, balance, community, design, entrepreneurship, experience, fail, farmers market, interest, profit, recycling, success, values

BIOGRAPHY:

  • Originally thought he was going to be a contractor, then an architect.
  • He met his co-founder, Ely Key, after moving to California to study architecture.
  • Ely had been making a traditional beverage called switchel in his barn, and he gave some to Garrett to try.
  • At the time, he says he saw all of his interests-agriculture, architecture, design-were beginning to culminate.
  • He was in the right place to say, "This stuff is great; let's make this happen."
  • They made their first batch and took it to the farmer's market, where they made a $200 dollar profit.
  • Now when they go to the farmer's markets, people know who they are, which Riffle says is pretty cool.
  • Says that your core values may change over your professional career, but when the time comes, you'll know when to take action.

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