Garrett's Open Road


Up Mountain Switchel

“Don't hesitate. You should never be scared to make a move.”


Entrepreneurship Food


Experience Success Choices Values Dedication Hard Work Passion Risk Community


Upholding a Cause and Belief


  • Originally thought he was going to be a contractor, then an architect.
  • He met his co-founder, Ely Key, after moving to California to study architecture.
  • Ely had been making a traditional beverage called switchel in his barn, and he gave some to Garrett to try.
  • At the time, he says he saw all of his interests-agriculture, architecture, design-were beginning to culminate.
  • He was in the right place to say, "This stuff is great; let's make this happen."
  • They made their first batch and took it to the farmer's market, where they made a $200 dollar profit.
  • Now when they go to the farmer's markets, people know who they are, which Riffle says is pretty cool.
  • Says that your core values may change over your professional career, but when the time comes, you'll know when to take action.

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