Buddy's Open Road

  • INTERVIEWED BY:

    United States 2008

  • INTERVIEW LOCATION:

    Cincinnati, OH

  • AIRED ON:

    Public Television: Season 5

  • ON DVD:

    Roadtrip Nation: Season 5

BUDDY LAROSA

Owner
LaRosa's Inc.

“You can't get wet unless you jump into the water. You have to go ahead and commit to something and try it.”

INTERESTS:

Entrepreneurship Food

THEMES DISCUSSED:

Culture Dedication Exploration Family Hard Work Planning Money & Financial Security Experience

TAGS:

being yourself, business, commitment, contribution, digging ditches, driven, entrepreneur, food, Italian, korea, Korean war, military, Navy, obsessed, odd jobs, Philadelphia, pizza, selling shoes, trying different things, war

BIOGRAPHY:

Born into a family of entrepreneurs, Buddy was destined for an ambitious career path. He worked every odd-job one could imagine: he worked for his Uncle's fruit company, he worked for the Cincinnati Gas & Electric Company, he sold shoes on the weekend, he even drove a cement truck for one day. Then the Korean War started, and at the age of 21, he enlisted into the Navy. Stationed in Philadelphia, Buddy ventured into South Philly's Italian neighborhood. After seeing the Italian bakeries and restaurants, a light bulb went off and he knew he wanted to open an Italian restaurant. When he left the Navy in 1954, he started a modest pizza joint, LaRosa's Pizzeria, with just $400 and no business management experience. Three friends joined him as business partners, and LaRosa's Pizzeria took off from there. Today, there are over 60 locations across Ohio, Indiana and Kentucky.

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