Bert and John's Open Road
What Would Be Meaningful? (0:32)
Enjoy It (0:31)
I'd Make Pots (1:30)
Public Television: Season 4
BERT AND JOHN JACOBS
Life Is Good Clothing
accomplishments, art, benefiting people, branding, competitive, dr seuss, enjoyment, happiness, impact, impacting people, influence, meaning, seriousness, stories, t shirts, travel
- Originally designed shirts and clothing for artists; sold them at art festivals.
- For five years, they drove around the country, living out of a van, trying to sell their t-shirts.
- When they’d get back from their road trips, they’d throw a kegger and use friends as a “focus group.”
- “Life is good” resonated with friends; the brothers liked that the motto was universal, not just for artists.
- Once their company found financial success, they started on their mission to give back.
- Say “life goes by pretty quickly and you’ve gotta think about what will be fulfilling...it’s probably not just gonna be a pile of money.”
- Throw outdoor festivals in their hometown of Boston, raise money for traumatized children, children with life-threatening illnesses.
- View Dr. Seuss as a major influence—his art inspired children to love reading; you never know how your art will affect people.