Augie and Lynn's Open Road


Augie's Quest

“You have a choice: are you preparing to die, or wanting to live?”


Non-Profit Organizations Sports


Self-Reflection Values Failure Risk Acceptance Doubt Family Fear Hard Work Support & Encouragement Struggle Individualism


Helping People


  • Saw his father sacrifice his entrepreneurial dreams in order to provide for his large family.
  • At age twenty, he went all in on his dream; opened Life Fitness, now a $550 million company.
  • Had found exercise as his "religion"; wanted to share its power with the world.
  • When he was diagnosed with ALS, he didn't understand how God could be so cruel-he'd built his life on his muscles, was going to watch them fade away.
  • A fiercely independent man, he couldn't imagine having to rely on others to help him with his disease.
  • Tried to commit suicide so he wouldn't be a "burden"; reached a turning point after waking from a coma, accepted his condition.
  • No longer "reacted," started to act-founded Augie's Quest, which has raised $19 million for ALS research.
  • Says he used to "keep score" of how much money he made; now his score is set by how much he gives back.

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