Adnan's Open Road

ADNAN AZIZ

Founder
First Flavor

“I was thinking that it was sort of riskier for me not to do this because I thought it was interesting; I thought there was something here, and I would have felt a lot worse if I had just let this go and then found out five years later that this thing is now on the market.”

INTERESTS:

Entrepreneurship Food

THEMES DISCUSSED:

Inspiration Regrets Determination Societal Pressures Chance Failure Hard Work Opportunity Perseverance Risk Struggle Community Individualism

FOUNDATION:

Problem Solving

BIOGRAPHY:

  • The movie Willy Wonka & the Chocolate Factory gave him the original inspiration for his product.
  • Saw a technology ("lickable wallpaper") that had at one time sounded preposterous, now seemed within reach.
  • Developed an edible film so consumers could try the flavor of a product before they bought it.
  • Says the original test strips were so bad that he felt the need to apologize to his test groups.
  • Got nervous about starting his own business when he saw his friends going to job interviews, getting steady work.
  • Had to crash on his friends' couches for some time after graduating from college.
  • Thinks the biggest disappointment would've been not developing his product, seeing it on the market five years later.
  • Says if you're running with the pack, you're actually behind-someone's at the front of the pack for a reason.

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