Atoosa Rubenstein knew what she wanted to do when she was an undergraduate at Barnard and she also had a plan for achieving her goal of working in the magazine industry. From Cosmo, where Atoosa became a fashion editor, her career took off, exceeding her own expectations: When she was twenty-six, she became the founding editor of CosmoGIRL!, an opportunity she had not foreseen. Now editor-in-chief at Seventeen magazine. Atoosa admits that her work consumes her. What motivates her? It’s not the money, she says, or the recognition, but the chance to make a positive impact on young women’s lives.